Starting A New Business In San Diego?

If you are starting a new business, the single most important thing that will determine your long-term success, is a driving commitment to a meaningful cause. Most people start their business as a “means to an end.” For example, they start their business to make money (the “means”), so they can purchase nice things (the “end”). Or they start their business so they can have more personal independence (the “means”),...

Defining Your "Unique Selling Proposition"

Your Unique Selling Proposition (USP) is a statement that defines your uniqueness—it sets you apart from all of your competitors. It is a distinguishing statement that only you can lay claim to, and expresses the benefits of doing business with you over your competitors. It should be the nucleus around which you build all communications, and should be integrated throughout all of your promotional, marketing and...

12 Benefits Of A Marketing Consultant...

Small businesses usually don't have the budgets for marketing directors or marketing managers. And most importantly, they don't have the budgets for marketing mistakes or advertising that doesn't pay off. Yet many small business owners attempt to do their own marketing which most often is insuffiicient, misdirected and doesn't usually pay for the investment. On the contrary though, most small businesses do have the budgets...

Marketing On A Budget In San Diego

Small Business Marketing in San Diego doesn't have to be expensive. However, like most things in life, you have to substitute one or two things to get something else in return. So what you have to substitute for marketing on a budget is "creativity" and the time it takes to implement your creative ideas. Before I give you resources that are budget-conscious, here are a few pointers that will save you time and be effective...

The Big Mistake Small Businesses Make

Most small business owners are doers and go-getters, but spend less time planning than they should. This is why most small business owners don’t have systematic schedules for marketing their products, services and brand image. These systematic schedules are called marketing plans. Yes it does sound very corporate, and you may think your business is too small to have a marketing plan, but every business needs one. Why?...

7 Things Every Website Home Page Should Have

Your website home page is like your storefront. It is the face of your business that either invites you to come in or not. The difference with a website home page is that you only have 15 seconds to generate interest in your business or you may never see that visitor again. So in order to attract more visitors deeper into your website, your home page should have these key elements: 1. It should have a compelling headline...

10 Elements That Are Essential For Making An Effective Ad

To give your ad the best chance of getting the results you want, there are a some important things you must do: 1. State what your unique competitive advantage is 2. Create a compelling, attention-grabbing headline 3. Offer an irresistible bargain 4. Explain the benefits of your product or service—listing benefits is more important than listing features 5. Make your ad an advertorial—people read news articles 7 times...