The Big Mistake Small Businesses Make

Most small business owners are doers and go-getters, but spend less time planning than they should. This is why most small business owners don’t have systematic schedules for marketing their products, services and brand image. These systematic schedules are called marketing plans. Yes it does sound very corporate, and you may think your business is too small to have a marketing plan, but every business needs one. Why?...

7 Things Every Website Home Page Should Have

Your website home page is like your storefront. It is the face of your business that either invites you to come in or not. The difference with a website home page is that you only have 15 seconds to generate interest in your business or you may never see that visitor again. So in order to attract more visitors deeper into your website, your home page should have these key elements: 1. It should have a compelling headline...

10 Elements That Are Essential For Making An Effective Ad

To give your ad the best chance of getting the results you want, there are a some important things you must do: 1. State what your unique competitive advantage is 2. Create a compelling, attention-grabbing headline 3. Offer an irresistible bargain 4. Explain the benefits of your product or service—listing benefits is more important than listing features 5. Make your ad an advertorial—people read news articles 7 times...

Marketing Companies vs Advertising Agencies

How do you choose between a marketing company and an advertising agency? What is the difference? Well by definition, "an advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients"—wikipedia. A marketing company "is used to create the customer, to keep the customer and to satisfy the customer"—wikipedia. Though...