12 Benefits Of A Marketing Consultant...

Small businesses usually don't have the budgets for marketing directors or marketing managers. And most importantly, they don't have the budgets for marketing mistakes or advertising that doesn't pay off. Yet many small business owners attempt to do their own marketing which most often is insuffiicient, misdirected and doesn't usually pay for the investment.

On the contrary though, most small businesses do have the budgets for marketing consultants that offer hourly sessions. And often, just a few hours of marketing advice from a good marketing consultant can be very lucrative for a business.

Effective marketing is much more than getting postcards made, having a good-looking website, or placing ads. Effective marketing is about prompting customers to take action in the manner in which you want them to, when you want them to. And it is important that your customer feel that they are getting the best value possible, and that you will stand behind them with a guarantee of total satisfaction after the purchase. To apply these approaches to all your marketing efforts and have them be effective, is not simple or easy. It requires testing, tracking and intricate planning. This is where the thorough knowledge and creative expertise of a marketing consultant pays off.

Here are some of the specific benefits of a marketing consultant:
• Marketing Consultants can teach you what you need to know before you begin a marketing plan
• Marketing Consultants can clear the mistakes that 95% of business owners make when marketing their products
• Marketing Consultants can determine which marketing mediums will be most effective for your business
• Marketing Consultants can teach you the critical elements of a compelling marketing message
• Marketing Consultants can make you aware of the single biggest mistake that small business make with their marketing messages
• Marketing Consultants can teach you the two most important referral programs that every small business should be using
• Marketing Consultants can show you a simple method for reactivating old customers
• Marketing Consultants can show you how to profit from your customers without even bringing them back to your business
• Marketing Consultants can teach you what you must know before you give away any freebies
• Marketing Consultants can teach you how to make your guarantees generate revenue for you
• Marketing Consultants can show you where to place your advertising for maximum exposure
• Marketing Consultants can give you the 7 most important elements to have on your website home page
• And much, much more...

If you would like more marketing assistance, or for any other marketing ideas, please visit http://www.sandiegosmallbusinessmarketingservices.com/

Marketing On A Budget In San Diego

Small Business Marketing in San Diego doesn't have to be expensive. However, like most things in life, you have to substitute one or two things to get something else in return. So what you have to substitute for marketing on a budget is "creativity" and the time it takes to implement your creative ideas. Before I give you resources that are budget-conscious, here are a few pointers that will save you time and be effective even on  a marketing budget:

1.) Market from the point-of-view of the consumer. What would really benefit the consumer most? What would attract the consumer? And what would make them trust you more than your competitors? Remember you are not marketing to yourself. You're marketing to the "needs occasions" and demographics of your clientele. So for example, if you're selling services to a 50+ age group in La Jolla, I would advise against creating hip-looking marketing materials that are overly "artsy." In other words, create materials that are clean, coherent and honestly beneficial to the reader.

2.) Always give away little gifts or gift-certificates to friends, friends-of-friends, family members, clients, or anyone else you come into contact with. These gift certificates don't have to be expensive, but they must be 100% free with no obligations. It doesn't matter if you sell Life-insurance or Dry-cleaning—you must give people a taste of your product or service without trying to sell them anything. You will be surprised at how these little gestures will have people talking about your business and even help generate more sales.

3.) Get your business signed up with Facebook, Twitter and at least one other social media website. Whether you like it or not, you will have to do it eventually to be competitive in your market. I say don't waste further time, just get it done as soon as possible. If you don't understand how "social media marketing" works or how it can benefit your business, then here is a brief explanation:

Social Media Marketing is communication about your business through the use of online communities (Facebook, Twitter, Linkedin etc.) for the purpose of generating exposure, opportunities, and eventually sales. It is not a platform for hard selling or heavy promotion. It is as if you were at a social engagement and entered a conversation that casually brought up "what do you do?". If you happen to be a wedding planner, maybe someone listening would be getting married and would then want to do business with you.

This can a very cheap and effective method for marketing your business. The details of how to start marketing with social media is another article altogether. You can call me at (619) 819-5140 if you would like free advice on how to get started.


There are many more pointers I can give you, but for now here are a few good resources for marketing on a budget:

Cost-effective Printing: http://gotprint.net/g/welcome.do

Cost-effective PayPerClick Advertising: http://www.wpromote.com/

Cost-effective Marketing Consulting: http://bit.ly/ckH9IP

Free Stock Photos: http://www.digitalimagemagazine.com/blog/featured/25-free-stock-photo-sites/

Cost-effective E-mail Marketing: http://www.mailchimp.com/



If you would like more marketing assistance, or for any other marketing ideas, please visit http://www.sandiegosmallbusinessmarketingservices.com/