1. State what your unique competitive advantage is
2. Create a compelling, attention-grabbing headline
3. Offer an irresistible bargain
4. Explain the benefits of your product or service—listing benefits is more important than listing features
5. Make your ad an advertorial—people read news articles 7 times more than advertisements
6. Offer a risk-free guarantee for doing business with you
7. Create a call-to-action that will trigger a response
8. Create a sense of urgency to compel your viewer to act quickly
9. Use a testimonial from a current client
10. Use exciting graphics that correlate with your headline
In addition to these key elements, be sure to lead your prospects to your website for further details. Then track all responses to your ads. And remember to always over-deliver to your customers. If you give them more than they are expecting, they will be loyal to you.
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2 comments:
I wanted to thank you for this excellent read!! I definitely loved every little bit of it.Cheers for the info!!!! & This is the perfect blog for anyone who wants to know about this topic. You know so much its almost hard to argue with you .........
thanks
small business marketing consultant
I think nowadays meaning of business marketing has changed a lot in last few years & internet and social networking sites are one of the main reason behind it and yes you said it right your ad should be very effective & with unique idea.
marketing consultant
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